Ringing in the New Year as small biz honchos, indies, & moonlighters

Yay, it’s that time of year again! That time of year when the year’s almost run out, the time of year to look back on the past 12 months and beat ourselves up for not following through with the starry-eyed resolutions we made to lose weight, earn more money, and be less of a slacker, […]

Stats week 1: What a lovely long tail you have!

Before we launched, I made a prediction to the rest of the team—Thomas, Dieter and Joe—that the majority of our traffic, and thus our market, would be American. Well, I can admit when I’m wrong. Hooray for numbers! I like facts! Visitor Locations It’s true that American traffic has been the single largest unified segment […]

Calamity howlers & positively selecting with surprise

Welcome to Dramatis Commentatis Theater, Act 1. The crowd is hushed. Four actors in black clothing with black hats stand straight on the darkened stage, head bowed. The spotlight turns to the fellow one from the left. He jerks, suddenly, from quiet stillness to violent motion, ripping off his hat and stomping on it. OMGZ […]

On 600 signups

Today we’re on track to whiz by the 600 accounts mark. This is by far faster than we were expecting, with the low-key launch that we’d planned. Imagine: at least 600 people have come to our site, skimmed our copy, clicked the big old pink trial button, chosen a plan, and filled out the forms. […]

Ecommerce Stuff Nobody Tells You

Well, we’ve solved our latest credit card validation problem and it seems like a good time to give a quick recap of the lessons we’ve learned during this whole sordid process. Things that nobody bothers to tell you, not even the people you’re paying to do just that. This is 2008, but credit card processing […]

On-the-fly FAQ edition #1

We have no FAQ page yet because we didn’t know what the genuine frequently asked questions would be, and by gosh do we hate fake FAQs. Anyway, questions/comments/what-have-you: You look very nice, but I wish we could date without having to give you a credit card on the very first day — Vlourenco Three points […]

We’re live.

We’ve launched. No fan fare. No trumpets. Just a bottle of champagne, a little Daft Punk, cap deploy, and us. Welcome. A couple notes: We can’t accept Amex right now. Sorry. There’s a story here, we’ll splain later. We’re live, but not yet out of tire-kicking mode. We’d like to pretend you won’t find bugs, […]

The night before launch

The night before launch And all through the office Keyboards were heard Seeking rhymes for “office” Office? Office! There’s naught a word … that rhymes with “office” Maybe not. There goes the attempt at pre-launch poetry. Or… does it? When in doubt, haiku—that’s what I always say. Preparing for launch Home stretch can’t stretch any […]

T Minus 2 Days: Top secret conversation REVEALED

Well, folks, it’s T minus 2 days til L-day. Launch, that is. Which is on Monday. Today is Saturday. Yes. Your Noko team is hard at work, burning the proverbial midnight oil! We use Campfire to stay in touch, talking about all the sorts of really important things you’d think we’d be talking about just […]